This post is about something that all of us Kickstarter creators do (probably way too much): Share our project on Facebook (and other social media)! I’m just as guilty as other creators in doing this; we all want our projects to succeed and the least we can do is post in all those Board Game Groups on Facebook. I mean after all, we all believe our game is the greatest and will naturally just go viral and break the $1 million mark. Well I went super granular with my last campaign and wanted to share the results because my conclusion is that it doesn’t yield many backers.
For the chart below, I created a custom referral link in Kickstarter for every Facebook Group, my twitter, BGG forum, and subreddit for my Gothic Horrors campaign:
|Referral||Backers||Percent of Total KS||Revenue||Followers||Conversion Rate|
|BGG Prelaunch thread||2||0.05%||$128.00||NA||NA|
|FB The BG Group||1||0.02%||$39.00||32397||0.00%|
|FB Board Game Exposure||1||0.02%||$39.00||3112||0.03%|
|FB Retailers that back KS||2||0.02%||$36.00||450||0.44%|
|FB BG Revolution||0||0.00%||$0.00||21657||0.00%|
|FB BG Spotlight||0||0.00%||$0.00||9667||0.00%|
That’s right a measly 0.22% of backers came from me posting around on my Twitter, FB groups etc. As you can see the conversion rate is abyssal and it directly yielded only $490 worth of pledges. Now maybe this $500 is worth the ease of sharing things on social media, but to me it seems to indicate that everyone does it and everyone is desensitized to it. I don’t know about you, but I ignore so many of these posts myself and at worse am annoyed by them. I don’t have a solution, I would just tell any creators out there in the mid-campaign slump to relax and don’t go posting links to your campaign all over the Board Game groups on social media because it’s not going to put a dent in your campaign. Now sure, Kickstarter steals referrals and obviously you should post to your own Twitter and personal Facebook because a Kickstarter is a big deal and it’s what you’re doing…but leave the groups out of it.